{"id":75,"date":"2026-03-18T09:00:00","date_gmt":"2026-03-18T08:00:00","guid":{"rendered":"https:\/\/www.kipcakvof.com\/moq-kleine-series-produceren-startend-modemerk\/"},"modified":"2026-03-18T09:00:00","modified_gmt":"2026-03-18T08:00:00","slug":"moq-kleine-series-produceren-startend-modemerk","status":"publish","type":"post","link":"https:\/\/www.kipcakvof.com\/en\/moq-kleine-series-produceren-startend-modemerk\/","title":{"rendered":"MOQ explained: this is how you produce small series as a starting fashion brand"},"content":{"rendered":"<p class=\"has-drop-cap\">\u201c What is your MOQ?\u201d It is almost always the first question that a starting brand asks a producer. And it's almost always the question that makes or breaks the project. In this article we explain why MOQ\u2019s exist, which MOQ\u2019s are realistic for different types of production, and which negotiating strategies work without falling into poor quality.<\/p>\n<h2>What is MOQ actually<\/h2>\n<p>MOQ stands for <strong>Minimum Order Quantity<\/strong> \u2014 the minimum number of pieces that a manufacturer or fabric supplier accepts per order, per color or per size. A typical MOQ structure could be:<\/p>\n<h2>Why do manufacturers use MOQ<\/h2>\n<p>MOQ<\/p>\n<ul>\n<li><strong>Setup costs:<\/strong> making a pattern, preparing for cutting, setting up a sewing line costs a fixed amount, regardless of whether you order 50 or 5000 pieces.<\/li>\n<li><strong>Fabric purchasing:<\/strong> weaving mills supply fabric per roll (typically 30\u201360 meters). For small series, the manufacturer must take fabrics from stock or keep a roll.<\/li>\n<li><strong>Quality control and certification:<\/strong> overhead is the same for 100 or 1000 pieces.<\/li>\n<li><strong>Risk:<\/strong> small orders often mean new customers \u2014 and new customers mean more revisions, more communication and more payment risk.<\/li>\n<\/ul>\n<h2>Realistic MOQ<\/h2>\n<table>\n<thead>\n<tr>\n<th>Product type<\/th>\n<th>Industry standard<\/th>\n<th>What is realistically achievable<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T-shirts (basic)<\/td>\n<td>500\u20131000 pieces<\/td>\n<td>100 pieces for stock fabric<\/td>\n<\/tr>\n<tr>\n<td>Hoodies \/ sweaters<\/td>\n<td>300\u2013500 pieces<\/td>\n<td>50\u2013100 pieces<\/td>\n<\/tr>\n<tr>\n<td>Woven shirts<\/td>\n<td>300\u2013500 pieces<\/td>\n<td>100\u2013150 pieces<\/td>\n<\/tr>\n<tr>\n<td>Custom woven fabrics<\/td>\n<td>500\u20132000 meters<\/td>\n<td>Often non-negotiable<\/td>\n<\/tr>\n<tr>\n<td>Sportswear \/ technical<\/td>\n<td>500 pieces<\/td>\n<td>200 pieces, higher price<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Five strategies to lower your MOQ<\/h2>\n<h3>1. Work with stock fabrics<\/h3>\n<p>The biggest MOQ driver is usually the fabric, not the garment. By choosing from your manufacturer's stock range, you avoid the fabric MOQ of the weaving mill. We permanently keep more than 80 basic qualities in stock.<\/p>\n<h3>2. Limit your color execution<\/h3>\n<p>\u201c50 pieces in 5 colours \u201d is practically a no-go. \u201c250 pieces in 1 color\u201d works for almost every producer. Limiting helps the first collection I would always recommend 2 colors: One neutral, one signature.<\/p>\n<h3>3. Combine styles on the same fabric<\/h3>\n<p>Do you have 5 styles in the same fabric? Make this clear in the application. The manufacturer can spread fabric costs across multiple styles and accept lower style MOQ<\/p>\n<h3>4. Accept higher unit price<\/h3>\n<p>The unit price for 100 units is typically 35\u201360% higher than for 1000 units. For a start-up brand, this is acceptable \u2014 market launch is more important than margin optimization. Build that premium into your sales price.<\/p>\n<h3>5. Work with a specialist manufacturer for small series<\/h3>\n<p>Not every factory wants to run small orders. Producers who specifically focus on the starting brand segment (such as us for brands of 50 units or more) have set up their processes accordingly \u2014 which makes the difference between a quotation or not.<\/p>\n<h2>Common mistake: MOQ shopping<\/h2>\n<p>Many starters approach 30 factories and choose the lowest MOQ. The result is often a producer with inadequate quality control, poor communication or a hidden pricing structure. Better strategy: choose two to three manufacturers based on quality, ask them for their MOQ conditions and negotiate within that selection.<\/p>\n<h2>A realistic timeline<\/h2>\n<p>For a first small order (50\u2013200 pieces) please take into account:<\/p>\n<ul>\n<li>Tech pack and pattern: 2\u20133 weeks<\/li>\n<li>Sample rounds: 3\u20134 weeks<\/li>\n<li>Fabric attachment: 1\u20132 weeks<\/li>\n<li>Production: 3\u20135 weeks<\/li>\n<li>Shipping: 1 week within EU<\/li>\n<\/ul>\n<p>Total: 10\u201315 weeks from first contact to delivery. Plan on planning your first collection more than 4 months in advance.<\/p>\n<p><em>Are you working on your first collection and are you looking for a partner who can help you from 50 pieces per style? Send us your tech pack or mood board \u2014 we will provide an initial quote within 3 working days.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Minimum Order Quantity often determines whether a brand project continues or stalls. Learn how to reduce MOQ without sacrificing quality.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[52,24,25,27,26],"class_list":["post-75","post","type-post","status-publish","format-standard","hentry","category-is-rehberi","tag-b2b","tag-girisim","tag-kucuk-uretim","tag-marka","tag-moq"],"_links":{"self":[{"href":"https:\/\/www.kipcakvof.com\/en\/wp-json\/wp\/v2\/posts\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kipcakvof.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kipcakvof.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kipcakvof.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kipcakvof.com\/en\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":0,"href":"https:\/\/www.kipcakvof.com\/en\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.kipcakvof.com\/en\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kipcakvof.com\/en\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kipcakvof.com\/en\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}